Welcome to The Curated Confidence, the space where beauty meets truth and confidence isn't just talked about, it's built. And no, not with a filter. I'm English Black, PA, med spa owner, aesthetic coach, and a woman who has walked through fire to stand in her power. If you're here, chances are you're not just chasing a glow up. You're craving a life that feels unapologetically your own. This podcast is about what it really takes to own your story, embody your worth, and express your beauty from the inside out. Not for perfection, not for applause, but because you're done abandoning yourself for everyone else. Each week, I'll bring you real talk, mindset shifts, and the kind of unapologetic truths that help you curate confidence, not just in the mirror, but in how you move through the world. You ready? Let's get into it. Today's guest is nothing short of extraordinary. Anita Guerini is the chief experience officer and partner of the Pink Skirt Project and a certified business coach, but her story extends far beyond titles and credentials. Anita is a survivor of childhood abuse, relational abuse, and substance abuse. And what makes her remarkable is not just that she survived, but that she has transformed her pain into power, her struggles into wisdom, and her story into a beacon of hope for others. She's radiant proof that resilience can become leadership, that healing can birth purpose, and that confidence isn't something you're handed. It's something that you curate through persistence, courage, and grace. Anita is a bright light in every room she enters, and today she is here to share her story, her lessons, and her heart with us, lucky us. Friends, you are about to be inspired, encouraged, and empowered by the one and only Anita Guerini. Welcome. Hello. Thank you. What an introduction. I appreciate that. Yeah. Thank you so much for having me. So happy to have you here. This is so exciting. And you've certainly earned all of it, all of it. And you're getting ready to head to Italy and celebrate a hallmark banner birthday. I mean, I'm going to be in the same club with Yes, the big five. Oh, I'm so excited. I have been like dreaming of this for the last couple of years of how epic like I'm excited to share my age and. Yeah, the excitement of the second act of my life. I am so pumped and ready to walk. I Yeah, yeah, and just like we've talked about when we first met, it seems like who would have ever imagined being 50 years old, but that also life just gets better and better, you know? Oh, absolutely. Yeah, I remember thinking when I was younger, 50 is so old, I feel like I'm 30, honestly, like I feel like I'm 30 years old and I have this whole, like another 50 years to go. I'm really excited. Yes, and you've got that Italian blood to help get you through that longevity. Got some blue zone over there. You know it, girl. Yeah, well, so Anita, you've walked through childhood abuse, relational abuse, and substance abuse, and yet today you're a coach and a co-founder Shit, we're gonna have to edit that part out. Hang on, because my questions are back to the other. All right, they can edit that. All right, so you've walked through childhood abuse, relational abuse, and substance abuse. Yet today, you're a coach and the chief experience officer and partner of the Pink Skirt Project. What was the turning point The moment I believed in the fact that I was here for a greater purpose and really removed being a victim or a survivor from my dialogue, to be honest. It was The first step was like the car crash I had when I was 25 years old of going back and healing what had happened in my childhood. And I learned so much working with an amazing psychologist that that was just the beginning. Like it was the tip of the iceberg of really going in and getting really curious about what had happened. and having an opportunity to actually speak to the person that had done this to me and learning that we are all walking through life and circumstances happen and we have to decide what we want to do with it. Now at 25, I didn't think I was gonna be doing what I'm doing today. I can say that for sure. But when I was approaching my early 30s and after having children, it was a deeper calling inside of me of like, how am I gonna turn everything that has happened to me into purpose to serve the world? And I didn't know what it looked like because at the time I was a dental hygienist. However, there was a deep calling of there's gonna be something to help people and really removing the shame piece, except I would say pretty much in my early 30s, there was still some shame that wasn't cleaned up on, you know, just like the dishes in the sink. There was some dirty dishes with the shame still, and I didn't quite have the tools to navigate what that would Yeah. Yeah. Well, give us the context of this accident and why was the shame yours or were you carrying Oh, I think for sure the shame was mine of, you know, this happening for, you know, basically from the age of five to about 11, this was happening. And then going through a cycle of preteens, teens, and using drugs and alcohol to cope. And really trying to process in my brain, did this actually happen? Was this happening? And by someone I knew, and that's typically how it goes. And it was like the drowning myself in the drinking, the drugs. I remember going to school, drinking. I think my whole grade 11 career, I was probably high every single day because you're escaping, right? You're partying to escape. escape the pain. So during that time, yeah, I was really hiding and also having so many flashbacks as well. And then just being in situations where I didn't love or respect myself. So I was 25 at the time and I was driving to a barbecue and I was in a four car pile up and that is the divine intervention 100% of like, hey, you're gonna go and heal these parts of your life. And at that time, I was no longer like I stopped doing drugs and have not touched drugs since I was probably 21. I, you know, and as far as drinking, that's not really a part of my lifestyle. I don't even think I have one drink a week. I would say maybe once or twice a month. And it's just, it's not a part of my lifestyle because I associate it with escape. So it's just, it doesn't serve me. And I remember thinking, okay, I'm on this path and I was basically at home and going through all kinds of rehab after this car accident. And part of my healing was seeing a psychologist, as I mentioned, I'd go in every week, talk about things. And then one day I was like, Hey, can we speak off the record? There is something bubbling up inside of me and I'm having like anxiety and panic attacks. And that's when I opened up and said like, here's what happened to me and he really walked me through all the pieces and then to the point where I was able to get on the phone and call up that individual and say I really need to talk to you and to which they said yes right away and so when we were walking and talking right away he knew that this was the reason why I called him and and he apologized and what I did find out is he too was being abused as well by another family member and so it was like this ripple effect and understanding in that moment there was complete forgiveness for me of like we were kids teenagers whatever you you know and we did not know what we did not know um we knew but we didn't my generation was really about not using your voice not being boastful pushing stuff down yes and when he shared what was happening to him i immediately had compassion and love and forgiveness and we just really healed together. It became a conversation that you know I actually brought to my family and you know talking to my mom of course that was hard for her and the guilt and I'm like I don't blame you this was just the situation but we have to end this this is like generational clearly and it needs to stop and so that day was the gift to stop that generational um pattern and so from that lots of learning and growth came but there was still so much shame around that of like Yeah, I know. And when you say that, you know, the escape piece of it, you know, that stuff just gets carried down, doesn't it? It's like if the people raising us, if the people that we look up to have no way of coping or even way to teach us, we just tend to repeat that pattern until Yeah, exactly. And breaking those patterns are and really severing old patterns are so, so important. And there's so many ways to do that, you know, on a spiritual level, on a holistic level, all of that. And so for me, at that stage, too, I really started diving into working with different healers. spiritual healers, homeopathic healers to really go in and clean those area like that specific area because that was quite a few years of my life that that was going on so and and in that the patterns that come with the drinking and the drugs there's so much healing to do and that because you're constantly looking for love to be accepted in some way um for me anyway that's how it was the you know The kids in my family, we raised each other and not because my mom didn't want to be around. She was a single mom trying to make sure that we looked no different than anyone else in the neighborhood and also paying off all of my father's gambling debts. So we were all working at it. I was five when I started working. I didn't know it was working. I was just going to the farm every weekend, picking fruit and vegetables and, you know, making money and making sure I was making the most. And because I'm the youngest of three, I have two older brothers. And it was like, I need to make the most money. And I did a lot of times I did. And so it became this this thing of because I was so driven and determined at such a young age. I saw it as an opportunity, like I saw opportunity even at that For sure, for sure. You're so industrious and a go-getter. And I asked the question about shame because I find that when we have a history of abuse or neglect, as children, we often absorb what the people around us are going through. And even before anything's ever even happened to us, we are experiencing that we assume it's our fault that the people even though it's not even a rational conscious type of thing we assume that shame that other people around us are carrying and that alone takes herculean amount of healing and intention to release right absolutely like you know and and during my teen years i actually um i ended up getting pregnant with my high school sweetheart. And it was like, that was like another spiral for me on top of all the stuff that was going on. And I ended up terminating the pregnancy, which, you know, I avoided that healing For decades. I believe that. For decades, I literally thought that, you know, the shame around that, I didn't actually heal that till about a year ago of like, I was stepping into such big roles and being accountable, like in the last five years as an entrepreneur. And it was like, there's still something, there's still some mess there that needs to be sorted. And I'm like, for me to really show up and do deeper, greater work on this planet, I need to go back. and and heal that so I literally thought I was a murderer for three decades and carrying that like thinking that's what I'm capable of it's it was a big big shift for me and to say that out loud and then I ended up writing a chapter in a book and um so lots of healing and nurturing lots of um work that i've done again on the spiritual level going in and reclaiming that anita from when she was 18 years old and loving her so it's been really interesting and when i started that journey a year ago it was in february it was february 30 years ago last year that that all happened and this february i actually ran into um the like my former boyfriend and was so happy to see him. He was very supportive during the whole process. It was amazing. And I said to him, Hey, like it was a full circle moment. He here's what I've been doing. Here's I want you to know, like, I still have love for you. We were in a, you know, a, um, a position at such a young age. And it was like, I didn't wanna carry another piece of shame. Little did I know that it would be more shame, right? Because when you're used to hiding stuff all the time, you think that's just the right pattern to do as a youngster, right? You think, oh, this is how I do it. But it was the exact opposite. It was like, I love what you said, too, about our generation. I mean, it's such a Gen X quality to be able to just carry it all, do it all, and act like everything's great. I mean, has anybody seen The Breakfast Club? Yeah, right? Exactly. I love that. But it's such a—my head would have been so healing to run into him. Do you know that something very similar happened to me? My first true love, we suffered a lot together and didn't see each other for nearly a decade. And this person showed up in the emergency department where I worked. We're with a broken leg of all the things at times. And then it was crazy. We reconnected and it was just wild. And I was so grateful that it happened because I'd been waking up for years thinking I would love to make amends. I wish I could make amends with this person. And it was before social was really huge, you know, so. That's divine intervention. So, well, in talking about all this healing and in business, you know, persistence often matters more than perfection. So, how has that truth played out in Yeah, the persistence is definitely a part of my behavioral circle for sure. And for me, you know, I learned again that from a very young age, that determination and being persistent of, you know, people have asked many times because I've done different businesses and created success in different industries in the last five years. So I did have a 26-year-long dental hygiene career and when the world shut down it was like okay so what am I going to do and I also knew at that time I had to exit the clinical aspect of my career because it was just creating so much havoc on my body and so I jumped into a social network marketing company that taught me so much and I quickly rose up in the ranks as a VP in that company and it was like I became responsible for people and I started training globally on calls and because everyone was in zoom calls and you know, the question was, how did you get here so fast? How did you create this? How did you, like, everyone wanted the secret recipe and the recipe is, there is no secret. You need to decide. You just need to decide if you want something. It's such an easy task. If you want something, that badly, not even badly, that much, if you really want it, you just have to decide. And from there, you actually just dive in and do the work. And for me, my goal was I need to provide for my family. I want a different lifestyle. I, you know, it was, I'm gonna go get the things I'm gonna, you know, and Now the dichotomy of it was I was constantly chasing titles. Now I could care less about titles to be honest. I was constantly chasing titles, getting on leaderboards, all this stuff that it was like you're always trying to, so funny, get a high. Yeah. It was a different high, not using drugs. It was a different high of accolades and titles and awards and cash and trips and car and all this stuff. And it's great to have goals. and there needs to be the balance of okay what is it that I'm really here to do because I have this beautiful vehicle of helping people live a healthier life like a holistic life and it was great which allowed me to be of service but I knew there was so much more so it was like the unraveling of like these major highs and then going from like transformational work not only on myself but the work I was doing to it becoming very transactional and that for me was like okay what are you yeah it was a wake-up call i'm like what am i doing here i don't want transactional relationships this is not how i roll because i'm very i mean you've met me and you've spent some time with me i am like in the eyes in close proximity i want to understand no people i want to have a beautiful connection with them you really do I do I care really deeply for humanity and so I feel socially responsible to show up and this isn't for everyone like I can't express this in every person I meet on the street however in the spaces and places that I'm in and in front of those faces I need to show up totally in presence. Engaged. Yeah, because I want to learn from people. I'm also here to learn from others, right? So that I can continue on this path of creating impact Yeah, and so the persistence mattering more than perfection is really just, and how that truth is played out, is simply making the decision. And you are speaking my love language. It's like, I think when you've had to overcome really hard situations, you come to understand that it is truly about a decision. And it's not like, yes, I decide I want to make a million dollars. It's like you believe it so deeply in your core that failure is just not an option. It's just going to happen. You don't know how it's going to happen, but it's going to happen. Right. I love it. And so how would you say these lessons from this healing journey have influenced The biggest thing is believing and trusting in yourself. I think that's the biggest thing. It's like, even in the last 10 months, I've gone through major transformation, mentally, physically, spiritually, financially. And the biggest piece is believing in who I am and putting myself first. And we hear this all the time. And I've been preaching about it for a long time. and only going in one foot with it. Do you know what I mean? And so last year when I made a major choice and change in my life, personally, it was like, oh no, I'm all in on me. I'm actually all in and I trust this process and I knew it wasn't gonna be an easy process and I knew it was gonna be a lot of work. And as you know, when anything's going on with you personally or professionally, it just overflows onto other areas of your life. But I believed in me. I believed in me because I know how I show up in community as a human being, in the work that I'm doing to help other women really define that they can hit the start button over and over you know as many times as they want at any stage in your in their lives and last year you know as a 49 year old a fresh 49 year old and having to restart my life I'm like okay so the gift is that you want me to show other women that you can stripped down Like no joke. I had to start from fresh in every aspect of my life. Financially, mentally, physically, spiritually. Yeah. All of those things and all connected. They're all connected and so that is my gift to show women they can restart and reinvent at any age and the power in that is absolutely epic because now you're just calling in all the things. Like, you know, when people are like, how did you do that? Oh, and you're doing this and you're doing, and I'm like, I called it in. I called before it was like, yeah, but I've been like, you know, I'd use that whole kind of survival story of like, oh, you know, I've been through so much. I've been, you know, and so I worked for this. I worked hard for this. Like that story is so done. It's like, I'm calling. I've already been there. I already did that. That's cool. We're done with that story. It's like I'm calling it in with who I surround myself, the rooms that I'm in, what I'm putting out there. This is by absolute divine design. It's And it's how I show women that yes, and you know, we dive into other pieces, but creating that confidence muscle is so, so important. The Yeah. It's like, it's like going to the gym. We have to maintain our muscle and confidence and belief and trust. It's the same type of thing. It requires intention. And I love that you took your healing journey of learning to believe in yourself and trust yourself. And that's what you're teaching other women to do. And sometimes we don't even know that that's what we need, but And yet not. Yeah, yet not. Well, it's because there's too many distractions, right? And when there's distraction, even for me, I have so many, again, another, you know, catch word, boundaries. I have when I start seeing something that is out of alignment I will call it out and say hey like respect and love you know for you for this situation I this is like a hard stop for me or a zero for me um and and here's why And when someone has to come to me and talk to me about like, hey, like this is, I receive it so well. This is one of the things that I love with my business partner is that Renee and I, it's like when we have to have the conversations about stuff, it's like the respect that we have for having the hard conversations and absolutely respecting each other. And also we have a ton of fun doing all the stuff we do as well, like a hundred percent. but that is just there because that's the maturity and the work that I've done that she's done that we can have that beautiful partnership because I've been in partnership before with another partner who was my spouse and it was it was not like this it was completely different and so now to be learning and understanding that I'm part of the equation and the other person's part of the equation. And that's nothing new either. It's the realization and understanding of that and the respect for that to not take things personally. It's like I have created this boundary for me so I can be like, you know, on top number, number one, doing the things so Heck yeah. And I love that you and Renee can come to each other. I think that's actually what has really attracted me to you, to Renee, Renee Warren, Dan Martell's wife, and just this whole posse where my company's number one core value is transparency. It's what helps foster self-trust. It's what helps foster trust amongst the team because then everybody feels safe when we know where everybody is, right? And life's just so much more fun that way because then it's authentic and it's so much more real, right? So speaking of you and Renee, tell us about the Pink Skirt Project and tell me about what that means for you personally. Oh, wow. Well, the Pink Skirt Project is, I mean, It's a global movement, bottom line. That's what it is to help female founders really step into their life and business unapologetically and get the resources they need for community, for that connection, for growing their business, When Renee came to me and asked me if I would be interested in coming in on doing the pink skirt project, she brought this in 2017. Now I've been doing the same similar thing that she created with the pink skirt project for since 2022. under a different brand previously that I was with that I ended up purchasing. And so I was already doing it and Renee was witnessing me and watching me. Renee approached me and she said, I have something on my heart I want to share with you. And so she explained to me the Pink Skirt Project, which was very similar to what I was doing with my own brand. And she had been watching and attending my events. She actually spoke at one of my events as well. And I said, yeah, let's chat. So she's telling me about her vision. And it's so funny because she had said, you know, I'm ready to do this thing. I birthed this in 2017. Well, she didn't actually birth it. It was the inception really, if you think about it. And she's been holding off and for different reasons. And she was talking to Dan about it saying, hey, I'm ready to go. And Dan's like, you really need to get a partner and do this. Like do it with someone who's gonna take on the risk with you. And she loves to tell the story. I was washing my face and it came to me. She's like, it's Anita. So she goes running to Dan and tells Dan and Dan's like, yeah it is yeah it's like a hundred percent and so she shared the vision and you know she's like so you know she's talking about the things i'm like okay a couple things um we need to um have a charity or nonprofit we're gonna give back to, because that's a huge part of my work, is always pairing the give back. And so we did that. And it's so funny, because she wasn't glamorizing it, which I already knew I had the experience, but it was the risk piece, which I was like, F yeah, girl, I'm here to do the things. Let's get on a mission and make the magic happen. And so we did, and it's been unbelievable what has been created. I mean, we had people from all over the world at our event across Canada, the US, Europe, the UK, like it's just beautiful. Yeah. And we sold out. I was actually at an event, first event. Yeah, exactly. And we actually, you know, we were asking chat, like we were telling chat all of our you know things and they're like you guys are in the top percent most people do not make like we made money on our event most people do not or they just break even and so we were and we did the thing we We're like, okay, you're owning this, you're owning this, we'll do this, let's make this happen. This was, there were no handouts to be had. This was Anita and Renee on a mission to make it happen. Yeah, and tell us the overall mission of the Pink Square Project. The overall mission is really to create that global expansion, to connect women globally, to learn, to grow. We've birthed the Pink Skirt Society from the Pink Skirt Project, which is our coaching container. where we help female founders specifically to multiply their business. The coaching program is not meant to be an expense, although obviously there's a price tag attached to it, but you return on investment to multiply and grow your business. You're getting very tangible things to help you grow and do your work. And here's the thing is that there's no secret sauce. Do the work. It's really simple. Just show up and do the work. The recipes have been here the whole time. Mindset is everything. So the mission is really to have these women just be absolute queens and geniuses in their areas and really eliminate any ceiling and creating that growth You guys are such experts of the mindset. I love our Pink Skirt coaching calls. They're weekly. It's rolling in mission, just for a little plug here. And it's such a great community, so supportive, and women of all ages, professions participate. It's just fantastic. And the Pink Skirt Project is next summer, July 9th and 10th, correct? Correct, yes, in Kelowna, BC. It's going to be awesome. Kelowna is like freaking Narnia. It's like one It is absolutely breathtaking and It really is. It really is. So you clearly have had to develop resilience at a deep level. So what practical habits, mindsets, help The number one thing, as soon as I open my eyes in the morning, I'm right into prayer. I'm right into my morning prayer, my gratitude, my affirmations before I even start my day. That is a non-negotiable for me along with daily movement. So, you know, in the transformation I was talking about earlier, there was a lot of weight that I also released over 40 pounds and so you know people always asking what are you doing you know are you doing this eating program are you doing this workout and for me I don't move my body to and I don't track my macros or any of that I intuitively listen to my body and let it tell me what it needs for the day. Cause I've been that perfectionist. I, that's just like not even a part of my life anymore. I was an extremist because what I was doing is not going in to heal myself. So I would do it in other ways of trying to control situations through my workouts, through controlling food, you know, and, and from all the trauma from my early years, like, inevitably what happens in most of these cases is there's eating disorders, body dysmorphia. And I would say even up to two years ago, I was still in variations of eating disorders for sure. So now for me, it's like, I look at the food, I listen to my body intuitively. Yes, I eat clean. And do I like myself some Cadbury mini eggs every once in a while, 100%. However, I listen very intuitively to what my body needs and I love and respect the food that is coming into my body. I love and respect the movement that I'm going to go and do, whether it's a hike, whether it's Pilates, yoga, whatever it is. I don't do things in a way that's in a hustle mode to hurt myself, you know, oh, I gotta have a workout or so I can't eat that like those stories are so It's such a great point. I mean, I love Dr. Stephen Soar. He's like, don't be skinny fat. And I love that saying because skinny fat is like what a lot of us women do is we withhold from ourselves, we restrict calories, and if we're overweight, that's a different story. But as slim athletic women tend to do all these gymnastics just for the appearance of looking trim when we actually aren't carrying the nutrition that we need to actually be healthy, which is the look we're actually trying to exude when we want to be slim, right? Absolutely. I know. Someone said, I gotta share this. This was Sam Skelly, who's a really epic human in the Breathwork sphere. And I met her actually on one of Dan's Founders Hikes, and she's coming to Pink Skirt next year. And she was shocked when she found out I was gonna be 50. And I said, yeah, and she was so, As we were walking and talking, she's getting to know my personality, because I have a lot of big energy. I come in with a lot of energy and excitement. And she goes, what's keeping you young is you have God in your life. You have spirit in your life. It comes through you, and that's what's keeping you young. and I'm like that is actually correct. My faith is a big part of who I am and loving and respecting and trusting in myself but also having that faith as a platform is how I create the Oh, I love that. And it's like humans are unique in that we really do need to have some sort of spiritual connection. Without it, A hundred percent. And that looks different for everybody, you know, whether it's spirit, whether it's God, whatever it is for you, but you need that foundational piece. as So faith, intuitive nutrition and movement. I love it. Much of mine is the same. So making the shift from survival mode to leadership, it takes a different kind of confidence, different kind of energy. What Yeah, and I will tell you, I hid for a little bit as a coach. And Renee actually called me out on it earlier this year. We were doing some work on the Pink Skirt Project. She goes, why are you not coaching? I said, well, I do coach. I just don't advertise for it. She goes, you have taught me so much. She goes, and you know my husband, who he is. She goes, Dan used to do the same thing for five years. He would hide because everybody else is a coach. So what makes me, and I know I have a gift of genius. I do know that. And I was worried what other people would think of me, which is ridiculous because I preach about, I don't care what people think of me, but I still did in that aspect. And so that was the catalyst for me to start sharing more publicly even on my Instagram, on my socials of like I also proudly and happily help women get unstuck and move and reinvent themselves so that they can live their best life at any age or at any stage in their life. And so for me it was I had to pull back the curtain and walk through. And that's exactly what I did. And there was definitely moments where it felt a little bit, you know, uncomfortable, a little itchy sweater action going on for sure. And then I'm like, Why is that? You're in fear mode of what people will think of you again. No, that story's done. It's time to turn the page. You know who you are. You are regarded in all of these things that you do in these different communities. And so stop sabotaging yourself is really, I just called myself, I love calling myself out on stuff. I love telling myself. I love telling myself. It's great when you have the awareness to be able to do it. Not everybody does. Oh, gosh, yeah. 100% and now like you know when you feel that ick feeling of like this doesn't feel right it's just being honest about it not being aggressive just being like speaking it like speak it out of like this feels uncomfortable this doesn't feel safe And it's your responsibility to speak it, For me, those things like really quickly, I don't let them drag out for months and this and that. Now it's like, oh, this is icky. Okay. What does this mean for me? How am I showing up in this equation? Okay. All right. There's the evaluation. What do you need to do? What's a 10 out of 10 right now for me to not feel this way? Okay, great. Action. Next. Perfect. I love that. And I love what you said about, you know, to make the shift from survival to leadership, you had to acknowledge that you were playing small, that you weren't owning your value of what you were already bringing and doing. It was there. You're just kind of denying it, denying it to other people and denying it to yourself. And I don't think it's any mistake that we've met each other. I don't think so either. And I remember sitting at dinner that night going, oh, and I was sharing some of my stuff and you're like, whoa, this is very similar to my journey. And that's the beautiful thing about, you know, spirit, universe, God, whatever you want to call it. It's very intentional how we are brought into each other's lives. Oh, yeah. as a collective to do the things, to create the impact, to be the change makers. That's right. We start to surround ourselves with other people doing the same thing. And then we sort of, yeah, it's just a matter of expansion, isn't it? And that's my word for 2025 is expansion. I love it. I love it. I haven't had that as a word for the year. My word this year was focus, but I've had it for a personal retreat expansion. It's such an amazing feeling, isn't it, when you're engaged with it? Yeah, well, speaking of storms that people have walked through, you know, many women listening may be in their own storm, whether it's business struggles, toxic relationships, self-doubt, any of that. What's the first step you'd encourage them to take? I Well, my first question is, I don't know that I'd put it quite like this, but I know for myself, it's like, why I love that. I know I started with a question because curiosity is how we shift it from ruminating into what Absolutely. It's like tell me what you need to feel good. and tell me why you feel you need to stay in this situation. A lot of times women stay in situations because they don't wanna get uncomfortable. They are scared. A lot of times it's because of fear of money. It's fear of what other people will think, how they will fit in another social circles. It's all of that. And a lot of times you just gotta tear it down and start over. I think about my circle of humans even from, you know, a couple years ago. It's completely different and it's like, you know, it's really the worth piece. What would feel like an absolute home run for you as a human being on this planet showing up in your work, in your personal life, right? Okay, so at what cost is it not coming to you? Staying in a relationship that's not healthy. Listen, I played that role. I've done that. I stayed in a relationship because this person was so great in so many other ways. And I never... would disrespect my partner. We went through a season, but there is that one thing, and I can't do the work for someone else. When someone keeps And so much when we're looking at those other people and we're thinking about their potential, That's actually so often unrecognized. It's what we would do if we had their resources. And it's a way of avoiding our own potential. It's by focusing on theirs, right? Absolutely. Yeah. Well, how important has community been in rebuilding not just trust, but Yeah, community is such an integral piece of who I am. When people think of me, they think of me as a connector and a community leader. And I am those things as well. And I've built that in Kelowna. I've built that in Fort McMurray in Northern Alberta, because I had businesses up there. That is the heart, part of the heart of what I do. And I've created, spaces for people to be seen and heard and that is part of me healing Anita of not having a voice and not being seen because no one knew what was going on and so I took that forward in my work of like really making sure these epic humans were being seen for the work that they're doing for the businesses that they have that they're running, whether it's online or in the community. And for me being a part of that, it is literally like having, you know, a double shot espresso. It is like the gift that has been given to me and that I give to others because I am a cheerleader and a champion for the things that I believe in 100%. I could never do something I didn't believe in. It just would never happen. And so community you know if people and that's what I love about the pink skirt project as well is that we are creating a real community of women who are a stand and a yes for one another. I've seen other brands say that they're a stand and collaboration over competition. And I've literally seen them, you know, do things that were completely out of integrity with that. And I'm just like, this is that community. These women are still talking. I was just at an event in downtown Toronto this weekend. And these women came up to me and said, I was in New York, heard about your event. And we came to the pink skirt. I didn't get a chance to meet you. You know, it was like, I love it. how you show up. and what you pour in comes back. So I get the gift to pour into community, the community also pours into me. And I also need to be held. Do you know what I mean? I want to hold and love, but I also It's so true. And actually, if you've not read The Courage to Be Disliked, they actually talk a lot about that. Yes, they do. I love it, I love it. Well, looking ahead, what excites you most for yourself or your coaching and the What? Yeah, I think, you know, that's a loaded question. I'm excited about the global growth that we're getting with the program for the Pink Skirt Society. it's only the beginning. So really creating that space for other female leaders to come together, meet each other, and potentially work together and collaborate, that's the ripple effect, right? We're giving them these epic tools. So yes, my hope is that they get huge success in their business. not just from a monetary standpoint but also in how they're showing up as individuals and making these global connections and for the pink skirt really you know that vision of continuing to pour into women from around the world to show them that there is a way to feel safe and I think that's the biggest, you know, one of the biggest things for sure is that we've created this space where you can feel safe. You can be seen. You can be heard. You can be you. You can be you unapologetically. Yes, indeed. you know what you see is what you get when people meet me in real life they're like oh my gosh you really are nice i'm like were you expecting someone different well they're like you know on instagram i'm like i'm the same person i mean you are obviously i'm the same person obviously you're not going to see all the things of my day-to-day life And yes, there was times that were very tricky for me to show up in work and do the things, but I showed up for my community. So the hope is that, yes, show up as you. loving you deeply and resonating that, you know, out into the world and really You're doing it. You're doing it. With so much gusto. We all need to do it collectively. And thank you. And we need to do it collectively. This isn't just an Anita and Renee thing. This is like us together doing this for one another. And so that we can help the, you know, the next generation coming It's so true. And I mean, that energy is palpable. I got my VIP tickets as soon as they went on sale, as soon as they were available. I'm so pumped to be there. So, Anita, thank you so much for sharing your heart, your story, and your wisdom with us today. You've reminded us that confidence isn't born from a perfect past. It's forged through the fire of resilience, persistence, and courage. Your journey from surviving that troubled childhood to partnering with the Pink Skirt Project and coaching women into their power is proof that no matter what we've been through, we can rise, lead and shine. So let Anita's story be your reminder that your past does not define your future and that the woman you're becoming is already stronger than the woman you once were. Anita, you're a light and it's been an honor to have you on the Curated Confidence. Where They can find me on Instagram at Anita Best Life, Anita Guerini, LinkedIn, Anita Guerini, and ThePinkSkirtProject.com. I love it. Everybody, go check out ThePinkSkirtProject.com, follow Anita, and we'll look forward to seeing you next time. Thanks for having me. Wait, wait, before you go, thank you so much for joining me on the Curated Confidence today. If this conversation sparked something within you, please don't keep that transformation to yourself. Share this episode with a friend, subscribe so you never miss a dose of Curated Confidence, and please leave us a quick review wherever you listen. It truly helps us reach more incredible women like you. Until next time, remember to keep showing up fully, stand tall in your truth, and masterfully curating your