The Curated Confidence
The Curated Confidence Podcast is where beauty, business, and self-worth meet. Each episode unpacks what it really takes to stop waiting for permission and start embodying authentic confidence—in your work, your leadership, and your life.
The Curated Confidence
Building a Body Genius: Amy Jordan's Insights on Confidence, Health, and Entrepreneurship
In episode 9 of The Curated Confidence, English Black interviews Amy Jordan, founder and CEO of Wundabar Pilates, as she shares her journey from the entertainment industry to revolutionizing Pilates with her innovative approach to movement.
Tune in for a conversation filled with inspiration, resilience, and unapologetic truths about owning your story and embodying your worth.
TIMESTAMPS
[00:03:09] Inside-out confidence building.
[00:04:27-00:04:38] Self-worth and prioritizing self-care.
[00:09:56] Body awareness and movement.
[00:12:16] Trusting your intuition in leadership.
[00:16:19] Movement as medicine.
[00:19:30] Importance of movement for health.
[00:24:23] Delegating tasks effectively.
[00:26:13] Brand philosophy in scaling.
[00:29:45] Healing through Pilates journey.
[00:36:51] Understanding body integration.
[00:37:32] Unconditional self-love and acceptance.
[00:40:45] Power of positive imagination.
QUOTES
- "Movement can be medicine, and that is when we listen to the body; it becomes our greatest teacher." -English Black
- "Being in tune with your body, your body sending you messages all the time, whether it's something severe, like a cancer diagnosis or a little more fluid." -Amy Jordan
- "The reality is you can't do it all. You'll be a jack of all trades, a master of none." -English Black
SOCIAL MEDIA
English Black
LinkedIn: https://www.linkedin.com/in/english-black-6218039/
Instagram: https://www.instagram.com/thecuratedaesthetic
Amy Jordan
Instagram:https://www.instagram.com/amyjordanofficial/
Facebook: https://www.facebook.com/AmySowersJordan/
LinkedIn: https://www.linkedin.com/in/amy-jordan-127222358/
YouTube: https://www.youtube.com/channel/UCiXVHuPWFe_I44xW1mhGHvA
WEBSITE
The Curated Aesthetics: https://thecuratedaesthetic.com/
Wundabar: https://www.wundabar.com/wundastory
Welcome to the Curated Confidence, the space where beauty meets truth and confidence isn't just talked about, it's built. And no, not with a filter. I'm English Black, PA, med spa owner, aesthetic coach, and a woman who has walked through fire to stand in her power. If you're here, chances are you're not just chasing a glow up. You're craving a life that feels unapologetically your own. This podcast is about what it really takes to own your story, embody your worth, and express your beauty from the inside out. Not for perfection, not for applause, but because you're done abandoning yourself for everyone else. Each week, I'll bring you real talk, mindset shifts, and the kind of unapologetic truths that help you curate confidence, not just in the mirror, but in how you move through the world. You ready? Let's get into it. Today, I have the absolute pleasure of sitting down with Amy Jordan, founder and CEO of Wundabar Pilates, creator of the Wundacore, an inventor of the Wunderformer, and now evolving into Pilates addiction. Amy's been described as a body genius, someone who understands the body, not just anatomically, but intuitively. Through her visionary work, she's redefined what Pilates can be, dynamic, empowering, deeply intelligent, and most importantly, healing. From a career in entertainment for Marvel Marketing to building international fitness brand, Amy's story is one of innovation, resilience, and purpose. She's proven that movement can be medicine and that when we listen to the body, it becomes our greatest teacher. Today, we'll dive into how she created one of the most recognizable names in fitness and what it means to move from the inside out and the deeper mindset that has fueled her success. Amy, welcome. I'm so happy to have you. Thank you, English. It's so great to see you. Thank you for having me. Yeah, yeah. So I love how this started. So you and I met through Dan Martell. And we were just talking about kind of the analogy of, you know, concern about being judged. Can Absolutely. So I was thinking, leading into this, like, oh, English is like, this world master esthetician, and she's going to be looking at me on the camera and saying, like, Oh, God, I can fix that with some Botox. I could do a little here, a little there. And then I stopped myself and, oh my God, this is terrible. This is exactly what I am worried about people thinking that I'm judging them because I do so much movement exercise. People regularly come up to me like, oh, I know I'm not, you know, I know I need to lose 10 pounds. I know I can't hold a plank for a minute. And they do that same thing, assuming I'm making that judgment. And I truly, in my heart of hearts, I've never made that judgment. And I know your heart personally. And so it was such a silly thing for me to expect you would do that to me when it's just not, it's not the focus of what we're doing. You know, I'm never an outside in, it's always an inside out. And for both of us, where we Align is all about building confidence. Yes, whether it's with the way that you're being that you're presenting yourself or the way that you are moving and how you feel about how you Isn't that the truth? And it's such an interesting connection to I love this topic. And I know I bring it up every time I have a show, but you know how we all know that worth And if you're listening to Jamie Kernalino, confidence is like external validation and worth is what's on the inside. But we all talk about confidence being an inside job. But it's undeniable the empowerment that you get from feeling good when you look in the mirror and feeling good on the inside of your body, whether that's from a perk of looking good, whether it's a perk of crushing that new plank time of getting up to a minute or two or three and feeling good Absolutely. And it shows when you respect yourself enough and have enough self-worth to take care of yourself. Yeah. And that, you know, a million different ways. My primary way is Pilates, but in general, there's so many ways of how you can show that you value and have self-worth by taking care of yourself. And then that reflects externally, but it has to start internally. That's right. And it's all a matter of priority. You know, I just was talking to another guest the other day about how it's just it's no different than the brand of clothing that we wear and the car that we drive or the makeup that we wear. It's literally all a matter of priority as to how we spend our time, what we spend our money on, what And it's so obvious based on our calendars and on our bank account. That's what you have to do, right? If you skim through those, you'll see real quick Isn't that the truth? Isn't that the truth? I know this is like one of my goals this year is to become an expert on my calendar. It's one of those things I pretended not to know in the chaos of having Yes. It's an ongoing challenge and respecting the space that you do set aside on your calendar because it's very easy. as an entrepreneur, because you have freedom to shift it. Oh, I'll do that. I'll actually do that later today. I'll actually do that tomorrow. But respecting that calendar is really crucial for expansive change Yeah, yeah. And it's so true because I'm really good about it. If I have my calendar set, then I will stick to it. But if I don't, then it's a little, it's so much easier to be wishy-washy and less productive overall, right? Definitely. We And it's tricky for me. I come from an art background. So as an artist, like I'm very fluid and I don't love the, you know, kind of rigid way that a calendar can feel to me. And so it is it's a challenge that I just kind of deal with and work through every day and try to align more to that of. What are these promises I've made to myself as an entrepreneur, as a human, when I'm going to get my movement in, when I'm going to get outreach in? It's an important thing for me to focus on to help myself Yeah. It's a visual of the choices you're making every single day of what's important in your life, whether that be work or family and all of that. And it's a commitment to it. So I love it. That's so great. Well, you've been called I love that. So this was said to me many years ago by one of the leaders in this fitness world, um, in the States. And I was blown away. I was honored, first of all, because it's pretty nice thing to say, but the way that I received that is that I have an innate skill where I can watch a person moving and adjust either their position or their focus. So that they get the most out of that exercise. So my specialty is in Pilates and something I always. Train into my team is we want to cue away from what's obvious. And I think that's where the kind of genius piece might fall into place because it's very unusual. So if we're queuing something over here through this right arm and right shoulder, I'm going to be talking about your left waistline, right? Or else I'm going to be talking about your shoulder blade and not your arm. And so it's this way of how we're approaching things that aren't the obvious group of muscles that are working. And that's how we get that full body connection head Yeah, I love that. I mean, that's so, it's so intuitive. And I mean, did you grow up as a dancer? Did you do any of this other stuff to really get the form and posture? Because I watch your videos and as a reformed ballet dancer, I'm like, it's all that. It's just like ballet, but it's, you know, on a machine or a different type of movement. It's the same alignment and spine and, you know, the cord coming up from the top of your head, all of It really is. And there is a lot of foundational work of Pilates that is based on dancers. However, I was a cheerleader and drill team, so adjacent to dance, but definitely not ballet, definitely not, you know, trained through a lot of dance, but I just fell in love with this movement and how I felt after Pilates. I found it in my probably very late 20s, like nearly 30. So I found it at that point in my life. And I had been doing, you know, desk, a desk job for, you know, almost a decade. And it had just been like, Ugh, I wasn't feeling great. I wasn't standing, you know, as tall as I would like to. And this last week I actually went to a doctor's appointment and I gained over a quarter of an inch in height. Wow! And I'm laughing because everyone's always like, oh Pilates makes you taller. And it's not actually growing you, making you taller, but it is creating this new way of alignment and new space inside of your body because of the way you train, like a ballerina, right? Where you have the, posture as paramount, and it now becomes just a part of your life and in general, how we sit. I tell my kids every single day, stop sitting like a cashew. Stop sitting like a cashew. I love cashews. Because it's so easy to sit like a cashew, right? You're on your phone, you're on your computer, you're just relaxing, whatever. so important for everything to function and for us not to be in chronic pain. Oh my gosh. I know, I And in the day of tech, it's harder than ever, right? It really is. It really is. Well, so what does being deeply attuned to the body actually feel like for you and how has it shaped the ways that It's been a really, really important part of my life experience. I think I shared with you that I battled cancer in 2020, And a big part of that was that I was in tune with my body. And when something was unusual, something was arise, something was painful. I was attending to it very quickly by being so in tune with by body and paying attention to my movement. You know, it was teaching a lot of Pilates off of zoom in COVID, but then coming up with this diagnosis and, and attending to it quickly, even in COVID was. Life-saving. And life-changing because I was able to then, you know, go through this battle and survive, but being in tune with your body, your body sending you messages all the time, whether it's something very serious, like a cancer diagnosis or a little, you know, a little more fluid. Just like when I met you, like my body's telling you, my body's telling me very quickly, like, oh, this is a good person that you want to engage with. This is a good relationship to nurture. And we've all had the experience where someone new walks up to us and our body is just, you know, begging us to back away. And so in so many levels, you know, it's our second brain, right? Our gut is our second brain. And especially to my kids, I'm trying to pour that into them. It was not poured into me. It was poured into me as a child, like, oh, you have to respect so-and-so because they're in this position. Or if this person is older and you're from the South, so even more, right? I'm from Los Angeles. Not maybe as rigid, but I'm pouring into them like absolutely trust your gut like your body knows your body knows if it's a good choice for you or if not. And if you can kind of sink into that and listen to that inner knowing it's a it's a great way to kind Isn't that the truth? I mean, I was reflecting and I was like, you know, my intuition has never been wrong. Never. It's the trick though, as a thinker though, it's easy to think your way out of your intuition, you know, if you tend to lean that way. So for me, learning how to listen to the intuition instead of rationalizing my way out. Do you know how that looks for you? Have you experienced that? Are you a thinker too? Or I'm more of a sensitive, more of an artist. And so I'll kind of go with it. But I, I tend to, to excuse poor behavior from others. Because I'm also because I am sensitive, and I am always wanting to give everyone the benefit of the doubt even to a fault. Yeah, even when it's like, oh, that's no longer it. So that's something I'm working on as a leader of how to show my team I value and respect them. by listening to their input and trusting it instead of saying like, Oh, why don't we just give them another chance? Because that has come around to bite me. And more recently we had an experience where we did have to end someone's employment with the company. And it was just based directly on team feedback that we actioned on quickly instead of kind of letting it Yeah. Yeah. exactly well and as far as like just put a shout out to women and their intuition in general it's like a sixth sense right and to your credit was talking about your cancer you know i have a rare lung disease and i went through two years of multiple bouts of pneumonia and It was just horrible. And, you know, I went to a provider and it's very easy as a woman to get poo pooed. And I hate to sound sexist or to even put that out there. But we're I think we're in the middle of a transition medically where like kind of the more old school thinking. is on the way out and more open-mindedness is coming in, because it actually was a younger fellow that diagnosed me. But it's very easy to be like, no, just take this, take this, do this. I mean, if you know something's wrong, I encourage anyone listening to speak up and to make sure, you know, if the person that you're going to seems to not be interested in whatever issue you're having, then go get another opinion and keep going. I mean, it- 100%. Yeah, My life like in this in this whole process. The first oncologist I saw was an you know, an older gentleman and he had treated lots and lots of patients of my OB who sent me to him. But he literally said you won't lose a strand of hair off your head. You won't miss a day of work. You'll be fine. I'm gonna cure you. And I thought this, this can't, this is not the kind of information I trust. I went to a younger female doctor and she was doing incredible research at that time and through the whole process. And she, one other thing, she also let me get dressed before she's giving me this information. This gentleman did not, you know, she came back in and she said, All of that is irrelevant because the fourth page of this report says, XYZ, this is going to be an epic battle. You will lose all of your hair. You will be sicker than you've ever been before, but we have nothing else to battle because you've prioritized your health. And therefore we can get you, we'll do everything in our power to get you to the other side, but no false promises. No, you know, no, just kind of like, Oh, I've done this before. Tick, tick, tick. I'm going to do these boxes. I really was saved by the treatment from the female doctor that I went and saw. And she was just. incredible continuing research on this very rare cancer that I had through Yeah, it's so wonderful. I mean, and once you find that provider, you'll never leave them. I mean, because they saved you more or less. And that's how I feel about my pulmonologist at Duke. Shout out to Dr. Govert. He's an amazing person. So you often talk about movement as medicine. In your view, what's the connection between emotional wellness and physical Yeah, definitely. So especially in the world of Pilates, there's so much going on from the queuing perspective, from the balance perspective, it's full body effort. And so it's a, there's, you know, the machine is moving beneath you. So it takes you out of your day to day thought, right? It pulls you away from your grocery list. It pulls you away from the problem at work. It pulls you away from stress in a relationship. It pulls you right into the center of your core, unintended, right? And it just requires you to focus so intently that you can't worry about what is swirling in your life around you. You get really focused on, you know, the internal experience in your body, and then that quiets your mind. So not only do you leave taller and more confident because you just finished an incredible workout, it's also because you gave yourself that 45 minutes to quiet your mind and quiet your central nervous system. I used to be offended when I first started teaching Pilates because clients start yawning and I was like, am I boring everyone? Like am I a lot boring? And I learned through more training that the yawning is actually the quieting of the central nervous system. And it means they feel safe in the environment that they're in. So now I'm like, yawning, yawning, yawning, Yeah, what great flow. I mean, you're describing getting into flow, you know, when we're not, we're not busy monkey mind going crazy inside of our head, and we're just kind of being present. And I love what you were saying about balance, excuse me, that, you know, because balance is one of the first things to go as we mature. So it's like, if you are listening, balance is everything. You've got to start doing some Pilates somewhere to help with that. It will help because, and your balance improves the more you do it and you'll notice. And then if you stop, then your balance will get Absolutely. And I'm going to show you something. So this is my newest invention that's currently patent pending. So these are blocks. that are used to help with balance. So it also helps with lots of other things, but you stand right on top of this and it's still a stable, supportive surface. So it's not, it's not as wobbly as a BOSU ball might be. So say if you have an ankle injury or a knee injury, that's not a great choice for you. This is a curved surface. It's going to light up your arch, which sends energy straight to your core from the line of your body. But it also then gives you this kind of intrinsic balance challenge for your ankle, right? When you're standing on it, they come in a set of two for that reason, but they also offer this like really wild balance challenge where they can rock beneath you. And then that's an option that you can do, you know, just something simple that you can do at home with a set of blocks or even while you're sitting at your chair and mobilize your ankles. There's simply keep moving. Yeah, it's genius. I love those because you've got the stability, the lift, but you've also got the movement, the balancing that you really have to work on. Absolutely. Indeed. Right. Because that's a big part of your stabilizing system, right? And that balance. And if you're not training yourself how to stand on one leg, that's in stride. Like while we're walking, we stand on one leg over and over again when we're in stride. And so if you start to lose the ability to hold yourself up with being on one leg, that's when Yeah, yeah, yeah, yeah. everybody make sure you're moving. I mean, because not only the movement is good for your body and good for how you look and show up in the world, but also, I mean, for most so many people I talk to is for just overall good mental health, right? I mean, we got to get blood to our brain, and especially in perimenopause and menopause. I feel like we get so You know, it's a it's a very serious thing to move. And it's a really important thing. It's like we are we are a machine and My, my whole menopause journey was early in my forties because of cancer. And so it just went, it was basically an overnight, so not real menopause. So it's hard for me to exactly understand what that experience is, but I do, you know, work with a lot of clients of course, that are experiencing it. And it is just an incredibly valuable part of their routine. in order to stay sharp, in order to stay sleeping well, in order to stay feeling great. It's a crucial part Right, right. I 100% agree. So as a founder and as an inventor, you blend creativity, anatomy and entrepreneurship. Which part of that triad has been the hardest to balance and That is a great question, English. Pass. I truly believe that it's all about not balancing it because I just don't believe in balance. Yeah. What is balance? I tried to do that for a long time. And I was not doing a great job of showing up for my kids, you know, when I'm allowing my phone to ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding, ding if you were able to and had a hand in everything. I really thought that was it. Like, oh no, you know, I'll scrub the toilets if I have to. And that is true, but that is not how you're going to expand and 10X yourself and your business. So things like these blocks, I literally had them, like I had the prototype carved. Hang on, I'm gonna grab it. Cause I think it's really close by. It's close by. I'm so excited. Okay. So my daughter and I carved this prototype. Oh my gosh. I love it. Clay from CVS. She made like the pink polka dots and the window bar logo. God bless her. So cute. It's literally like clay from CVS. We bread knifed the bluff and it sat there for over two years because I was so darn busy in the business and in the emails and in the calendar and in the things that other more talented people can do for me on my behalf. And only when I freed that up was I able to get back into focus on anatomy, focus on entrepreneurship and expanding and growing and the creativity of more inventions. I'm working on a home model right now that is patent pending, which is very exciting. So it frees me up. to get these projects out into the world, helping others, which is at the heart of absolutely everything I do. How can I help you feel incredible in your own skin? And even if I open, you know, a gajillion studios, we're still missing people that can't get close by. Their schedule doesn't permit it. They live in a rural area, whatever the reason is, maybe they don't like a group fitness environment. So working on this home model machine is another way of Yeah, I know, it's such a complicated little ball of yarn, isn't it? I know, so maybe not, we won't call it balance, but how do we juggle the things and the answers, the calendar and organization, and then learning to delegate, because it's so true. I opened my business with the exact same heart of like, I can do anything and everything, because I think because it's almost like it is like having a baby and you care that much about it. And you also, I think you and I as business owners, there's not a whole lot of ego in it because we just want the success of the business because of the why. The why is the reach out to reach as many people as possible and help them feel better. And when you have a big why like that, you don't care about the rest of it. But the reality is you can't do it all. You'll be a jack of all trades, a master of none. And we need to be masters to accomplish It is. It's so true. And I read something yesterday about the concept of delegating up. And at first I was confused. I'm like, I'm the CEO. How am I going to delegate up? I don't really get it. And the idea being that you delegate the task up to someone who is better at that task than you are. Because if you delegate down to your team, then you still have to like manage it and look over it. I love that. And I was really inspired by that because I have the blessing of an incredible, talented team around me. And I'm really working on my skill of delegating up and just pulling myself out of things that are not a unique skill for me. I have unique skills, but that's not every Right now I am reading 10X is Easier Than 2X. I love that book. I am just all about it right now. Isn't that a great read? It's such a great read. I am consistently rereading Happy Pocketful of Money. That one is just also in my roster. And I'm reading the new Renee Brown Oh, I know. I have like dare to lead and dare to another one of hers. She's so amazing to listen to. Rising strong. Yeah. Yeah. I know all the things I can listen to her talk all day because she's just so transparent and makes so much sense I saw her speak in person once. It was dynamite. Oh, cool. Oh, strong ground. I was just. There you go. Let know that it was strong ground by Brene Brown. It's and it's fantastic. I Awesome. So Wundabar has become a movement system, not just a studio. How do you ensure your brand's original The team is just absolutely dynamite. And I've actually handed off the teacher training a couple of years ago, and that was really difficult for me to do because they are the absolute heartbeat of what we do. The experience of what we do and they are, you know, serving thousands of clients every day. So it's really important that they, uh, so to speak, drink the Kool-Aid. Right. And so during that training process, one of our first tasks of the, we have two tasks of the day that are critically important to me. Cause I can teach anyone to teach Pilates. That's not the hard part though. Like. right foot goes here, and that's not the hard part. Anyone can do that. But we have two major criteria that we do on the first day of training. And the first is we let everyone know that this is an open place and a welcome studio, because Pilates can be very elitist and off-putting. And the fact that we welcome any and all sex, gender, race, age, You know, anyone is welcome to come in. You know, I always jokingly say even political beliefs, if they differ from yours, you know, like everyone can come into these, this studio. And if that's not comfortable for you, or if that's not something you can do with authenticity, then you come see me at lunch and you will get a refund. And one time I had a re I had someone come get a refund. And then I was like, okay, you can have it back. Cause I don't want anything to do with someone who cannot hold authentic open arms and say, I want to provide the path for you to feel amazing in your own skin. And the second thing is we do a very large focus on positivity. So, so often in fitness training or in, you know, fitness coaching, people will say like, no, don't do this. No, it's not like that. Don't put your foot here. Don't, don't put your back like that. Don't, don't, don't, don't, don't, don't, don't. And it's just like, oh, you feel terrible. And as soon as you hear don't, you immediately think of doing it. Yeah, of course. And so they are taken through a whole like psychological exercise of how to cue with positivity. Yes. Do this, invite this. What about this? What if you imagine if, and it's all of these ways to invite and coax people into the best alignment and the best experience for their own skin, rather than only focusing on like, don't do this and don't do that. And it makes a dramatic difference in maintaining the integrity of the brand and the experience. That's really important for all of our team to have. That's the psychological component. Then we also have a really strong digital component for our training. So they do in person, of course, but we've recorded hundreds of videos that just really help people have the ability to learn how to do things the way that we approach movement, as well as having the opportunity to revisit it. Whereas when we first started, it was like a 300 page binder, you know, so now it's really nice that we have this digital aspect for That's amazing. I love that. And I love the positivity and, you know, and the consistency because that's really what it takes. I mean, because if they take from one studio, they want us to have the same experience at a different one. It's so important, right? Absolutely. And with your experience with cancer and getting into Pilates, how did these things deepen your relationship with your body and the way that you teach others to honor theirs? I think the journey of going down to like an incredibly frail and ill place. And I was still trying to do Pilates on all the days I could, because I genuinely believed it was a big part of my healing journey. It just simply was not even a belief. It just simply was. And having come in to teaching Pilates, like it's a strong human who was doing bootcamps and other things like this to be taken really down to nothing. Like I fell off of my machine one time while I was trying to do a post. That's how frail and weak I had become. And what it did was. Allow me to find not only grace for myself in that moment, like, okay, like, all right, but that's, you know, what happened here we are, but also it gave me an even more expansive lens and even more grace to people watching them come in who aren't in a strong place or brand new to a fitness journey or coming off of an injury. It gave me a. even more empathetic lens, and I would argue that I had an empathetic lens already, but an even deeper sense of what it might be like for that person coming to a class and being in an environment where, in general, there's other people in the room because we primarily teach group classes. Kind of what that experience is so that movement through an illness, not only helped me heal on the positive side, but it also helped me to expand the kind of educator that I can be helping them. Sure. And that's the best way to learn. I mean, it's the hardest way to learn, but through doing, right? I mean, I feel that way every time I go to the doctor or every time I get my face injected. It's like, it's always a lesson in empathy, you know, because you know, you've been through it too, right? So, well, a lot of founders chase speed and volume. You seem to build with precision and intention. So, how do you find, how do you define growth in a way that still feels I had learned it early on in my journey. So, my mentor is a world Pilates master, Mauritius A. Blum. And I was literally in tears on her reformer one day. And this was shortly after Wundabar had launched. It was within the first year. And I said, you know, I just don't think it's succeeding. It's not a success because I wanted 10 franchisees in the first year. And she like gently like patted me, you know, as we're moving and she had a beautiful, has a beautiful Dutch accent. And her message was something about the roots of the tree must be deep in order for it to grow tall. What a great response. And I was like, all right, fine. And it has been a journey of a lot of mental growth for me, because like I said at the beginning, I didn't want to give anything up and I wanted to do everything. You know, we hadn't, we haven't franchised in a while. And it's really something that I'm now learning like, wow, there are I'm working with some partners who are doing this franchise for us expanding things into Pilates addiction. And the idea is like, wow, getting these experts. on board and getting these people who really know what they're doing. And this is their passion. So not only are they good at it, this is their passion of providing a path of entrepreneurship franchise to small business owners. But being able to still run my stores, being able to still work with the teacher training team, being able to still invent and offloading this piece that I wasn't good at, I didn't enjoy. That's a crucial piece of now me understanding what growth looks like. Growth looks like tapping into your 20% and letting everyone else do theirs. And that's where we're gonna see this really, really incredible growth. We've sold over a hundred franchise locations so far. That's amazing. That's so amazing. And it's based on those deep roots, right? Like I wouldn't have been ready for that 10 years ago. That's right. It just would not have been what it's going to be. It was, it definitely was a methodical, you know, opened a handful of studios in California, did a big jump to New York. That was a big step. And I chose a city that I love and enjoy visiting. So that's one of the ways we got to New York with, I have a business partner there on those studios and then continuing to just refine our processes and our system so that when the moment was right to start working with this franchising team, Yeah, we Yeah, yeah. Because opening a second location is like having a whole nother second business. And if you don't have those systems, you know, down pat, it's, you know, it's a little bit of a, I don't want to use a bad word, but blank show. Yes. I know. So when you watch someone in a wonder form, what's the, what are the subtle clues that tell you that their body has clicked in? So for all of our Pilates junkies that are listening, what are the cues that tell them that their body has clicked in and that they're no longer just Beautiful. I love that. So there are two things that I'm looking for. The first thing is an ease in their movement. If there is a gripping and a grimacing, then we are not, we're not connecting the dots for that whole body movement and that whole body integration. We are, our body is super smart, right? So she's going to take the path of least resistance. And if that means bracing with your quads and your glutes, because it's super hard to hold this, you know, lunge or squat or whatever it might be, then that means that you're not integrating the movement and I can spot it from a mile away. Right. Yeah. The other thing is. when I start to see the Pilates shake. And it's not unusual for clients to be like, but I'm not finding it. I don't feel it. And then you make the tiniest cue or tiniest adjustment to their position. And then they're about to like tremble out of their leggings. And it's, those are two really great cues that I can understand. They're really getting it rather than just kind of like grimacing through it or tuned out and not, and not finding that integration in their own skin. I love that. I love that. I've heard the tremble call to Building that muscle. Yeah. And it's a, and it's a really, really fast way to results and to affect change Yeah. I love that. I love that. Well, if every person in the world can understand one truth about their body, what would you want it to be and how might that shift how Beautiful question. The one thing that I would like people to understand about their body is that the exterior is the least interesting part about that. I love that. Isn't that so precious? And wouldn't that change how we operate in life? And both of us are in an industry in which our business does change the exterior. Yes. But full circle to the beginning of our conversation. if the interior isn't where it I know, I've gotten chills multiple times during our conversations, but it's so true. And you know, and it's so tricky. It's like, it is such an inside thing. But that whole inside work is, I call it learning to be okay with not being okay. But it's really learning that like, that unconditional self-love, that radical self-acceptance, you know, warts and all, and learning to love yourself. And I don't know about you, but this has really just clicked for me this year that I'm turning 50. I think because we share the same birthday year, right? Your birthday was summer, and mine is next month. So there's something, maybe it's losing the hormones, I don't know. But there's something about um the either the maturity or maybe things that we've been through that that help us learn to be like gosh this is really i enjoy everything else so much more when i am really true to myself and that looks different for everybody you know but it's such a critical threshold to pass and cross and be able to see life from that lens is a true gift it is it is how did you foster one more question how did you foster That definitely Pilates was an incredible part of me learning how to love and care for myself and accept things that might not be perfect. You know, that person, you know, is more flexible than I am or this, you know, it was hard at the beginning because I didn't come from this dance or Pilates background, but being able to learn that I'm, I'm measuring myself against myself. Yeah. others and the other experience that really impacted that was the cancer journey, because it's just put everything through a filter now, including how I feel about myself and what I focus on for myself, that if I can put it through that lens, like, was this worth that fight? What, what am I doing right now? And is this time I'm spending on this activity on this self-criticism? Was that worth, was that fight worth this moment? And it's a very quick. It's a very quick check. And I'll say things to my children, especially, of course, you know, my daughter, girls tend to be, I think, a little more focused on this sort of thing. And I'll say to her, like, you know, you're going to be your own best friend your whole life. And you have the opportunity to say clever things and kind things to yourself, or you have the opportunity to say negative things to yourself. And I don't know why you would do the other. If you have the opportunity, you have just as much opportunity to It's so true. And it's, um, you know, and that's, that's an easier practice for some than others. For me, it's been, it's been difficult because yeah, I get that as a choice, but then so much of doing this can be unlearning, unlearning habits or ways of thinking. And, you know, I've had to do a ton of journaling and just, just for context, one thing I've learned a little tip is that if there's something that you have a lot of resistance to doing for, maybe it doesn't seem like a great reason, it's probably gonna help a lot. I refused journaling forever because it's so silly, but I didn't like my handwriting, and I couldn't stand looking, and I get impatient, because I'm like, my mind is going too fast, and I just can't go. But there's study after study that shows us that slowing down enough to put the words on a paper helps us process things. And I love what you're saying, though, about making the choice, because we can use our, worrying is using our imagination, to create the worst case scenario, which is the least likely thing to happen. To your point, why not take that energy and use it to imagine, but what if it works? And what if it all goes? I mean, that really is a sweet spot. I had an element of that with my mom growing up, and I'm so grateful for that mindset. I Absolutely. Or a lot. And it's going to direct your actions and then and your intention in those actions. If you're thinking positively, that energy gets put out there and then that comes back to you rather than like, oh, it's not going to work on this that, you know, it makes a difference of Well, exactly. And the types of people that you attract in your life, it's everything. And so, you know, if you're feeling you know, if you're feeling like things aren't totally going your way, you can also look around because it's a mirror as to what's going on with us, you know. Yes. Yeah. Well, Amy, thank you so much for such a beautiful, heartfelt conversation. I'm so inspired by your courage to turn adversity into innovation and to build a business that helps so many people reconnect with themselves. You're proof that confidence is a practice, one that starts with self-awareness, intention, and a whole lot of heart. Thank you for joining me and sharing your story Thank you, English. It was my pleasure to be here. I loved our chat today. The easiest way is to find me on Instagram at amyjordanofficial. You can also find out more about the products that we're creating and streaming workouts with them at wundacore.com. That's W-U-N-D-A-C-O-R-E.com or at pilatesaddiction.com. I love it. I've got mine on order. I'll see you soon. Amazing. Thanks, Wait, wait, before you go, thank you so much for joining me on the Curated Confidence today. If this conversation sparked something within you, please don't keep that transformation to yourself. Share this episode with a friend, subscribe so you never miss a dose of Curated Confidence, and please leave us a quick review wherever you listen. It truly helps us reach more incredible women like you. Until next time, remember to keep showing up fully, stand tall in your truth, and masterfully curating your